A newly launched product is expected to do a lot many things. It includes adding to the brand value, gaining competitive edge, securing investment returns and much more. However, the expected outcomes suffer the uncertainty of meeting the interests and preferences of targeted audiences.  It’s an absolute waste of time, money and efforts to create app which is expensive when you don’t have practical knowledge of the end-users’ needs.

What Are the Possible Solutions?

• Take clues from the existing viable products (could be risky, if you try to compete the popularity of the top-rankers with replicas)
• Conduct a lot of market research and then create a full-fledged product (the traditional approach which is time-consuming and still might not produce the theoretical assumptions in real).
• Validate your hypothesis by collecting maximum and highly valuable customer feedback by providing your potential buyers a minimum viable product (MVP).

MVP – The Right Choice

In the general process of product development, an MVP is that version of targeted product that is presented to the intended customers simply for collecting customers’ feedback to further validate the product’s value enhancement. As it involves the least efforts, investments and time from the business and the development team than the final product, it serves wonderfully as the ‘test’ version.

MVPs hold a lot of significance when it comes to website or mobile app development. This is because there are a number of important choices that would decide the success level and reach of your product.

Some of these include:

• Creating your mobile app as native, cross-platform or hybrid
• Selection of the best platform among Android, Windows, iOS and others
• Whether it’s for local or global audience or for those confined to a specific geographical area
• Devices (with different features and functions) you wish to run your app on

To have a better understanding of the MVP approach for developing a great app, let’s find out how you can use it.

MVPs Empower an App Developer and Mobile App Development

• Market Demand Evaluation: Not even the best app developers can predict the probable demand for new apps. In order to evaluate whether there is audience for a particular idea or not, it’s nice to create a video or a teaser page and watch how its subscription list grows. A quickly swelled-up list would indicate that many mobile users are interested in the idea.
• Saving the Best as Surprise: An MVP for a mobile app would not be the best version, but it would show the potential of turning into one. If your app’s beta version gets liked, the developer would improve/add the features and functions or completely redesign or completely scrap the idea to save your investments. In any case, the final product would come out as a surprise and attain the desired success.
• Achieving Customization: The final version of your app may hit the bull’s eye for one set of audiences but may miss the others. With a minimum viable version, you involve all types of users and create customized versions that would obviously extend your app’s reach.
• Eliminating the Risks: Every new mobile app development has the risk of being compared to the top-performing apps in its niche. Another risk is associated with optimal performance of the app. It may run well at the developer’s device, but shows bugs when the targeted mobile users use it. In such cases, you are bound to lose as there would be no room for fixing the issues. An MVP app version eliminates such risks and gradually leads the developer towards an amazing app.

Real-world data collected from the real user experiences is definitely better than the pre-development research, when you decide to make an app. Ask your app development company to start with an MVP and arrange a pave a smooth success road for your app.