UX Design: Finding the Right Balance Between User and Business Goals
The primary goal of a UX designer is not just to make the website look great. Instead, a UX designer needs to find the right balance between making the UX design truly useful for the business as well as the end user. The design should…
Why UX is Not UI? Answering the Million Dollar Question for the Laymen
Gone are the days when website design was discussed as a general point of concern. In today’s scenario, when the shift from product-oriented to customer-oriented approach is almost complete, a ‘good website design’ sounds like a vague term. Businesses, which own or plan to launch…